[Art director / Photographer / Visual Creator]
“Amo poter catturare emozioni e comunicare in modo discreto e sottile.”
“I love to capture emotions and communicate in a discreet and subtle way.”
I’m Francesca Sanfilippo, and like to define myself as a Visual Artist. Let me clarify: I use “Visual” because I’m very passionate about all visual arts and during last years I used interact design to merge all senses, and I use “artist” because I love my work and I think that being an artist means being passionate in everything I do.
I wanted to create something beautiful, with more creativity and inspiration. I did many changes in order to achieve this, and I am not afraid to do more.
The love for illustration always inspired me in the graphic design world. I think that technologies make more opportunities for an illustration to be great, by taking the best of both digital and analog worlds. In my personal and professional projects I always explore the balance of the two, mixing them according to the audience and the feelings I want to transmit.
Hetepheres.com is a brand that includes projects ranging from installations to exhibitions, simple illustrations, videoclip, brand identity, design for App, web, etc. .. The brand was born in 2003. In 2013 the brand established his headquarters in Milan, and in 2016 in Zurich.
I’m the creator of this brand.
The latest creative experience is the short tale that I wrote. The story is an experimental work where photography, illustration, graphic and narrative intertwine. The text is accompanying the images and viceversa. It was paged with special attention given the cages and the position of text in relation to images. It is currently in the process of its interpretation in App for iPad, its transposition as a short film, which I will supervise as assistant director and art director.
Essenza-Coreutica is an exposition-event. I create the concept, the set, find the artits. I draw a digital illustration, few paints and video.
“Light, air, suspension, choral movement … essence … and on these four key words wheel-event exhibition. There are no rules about colors, sounds and everything else, just a common idea: to represent all that is grace, movement, ethereal beauty, lightness. Play of light and contrast, hue complementary. Everything must be transmitted to the viewer infinite beauty, holding his breath, a continuous float, the wind, sounds and colors that blend, whites and blacks. Duality taken to extremes. Nothing should be gloomy, but a burst of energy, white light. Dance is the main theme in its most profound and dreamlike.”
March 2015 – April 2015
Illustration, Stop Motion (1° and 2° level), teacher Stefano Bessoni, Teatro Franco Parenti
Video with reflex, Istituto italiano di Fotografia
November 2013 – March 2014
Publishing and Interactive Typography, IED Istituto Europeo di Design
Febbruary – March 2011
Language of photography, teacher Guido Cecere, Accademia di Belle Arti di Venezia
November – December 2010
Social reportage, teacher Francesco Fantini
Photography Workshop (1° level), Istituto italiano di Fotografia
January – June 2010
Art Direction and Visual Communication, teacher Gianluca Regnicoli
Dance Photography, teacher Luciano Romano, Accademia Teatro alla Scala
October – November 2007
Digital coloring, teacher Emanuele Tenderini
Febbruary – June 2007
Comix, teacher Emanuele Tenderini