Ikigai

I came back to my Ikigai, what I am good at, what I love, what the world needs and what I can get paid for. It feels like I’ve truly been working in the right direction.

Curious about what I’ve been up to?

I was determined to bring a digital art museum — which had closed in 2020 due to the pandemic — to Ticino. Although the work wasn’t centred on what I do best — art direction, UX design, and art — I still poured those skills into every step. I led the fundraising, project management, and curatorship, even when no one else, not even the founders, believed in it… but I did. And I make it happen.

I also work as a UX architect consultant for a digital agency in Lugano on a major institutional project.

At the same time, I’m developing two artistic projects: one is an installation on violence against women, due to be exhibited in November; the other is an artistic research project on cyanobacteria, in collaboration with a biologist.

I’m actively involved in two women’s associations: in one, I led a STEAM event and ran one of the six workshops myself, called Generating Ideas; in the other, I’m currently organising an event on leadership.

And while doing all of this, I have two kids, a husband, a house, and a cat — plus a garden with my beloved peonies and camellias. My orchids are blooming inside the house.

I’m not a photographer, but I use photography in my art.

I’m not an illustrator, but but I always sketch my installations — sometimes adding a touch of watercolour.

I’m not a sculptor but but I’ve used sculpture in several experimental and land art projects.

I’m not a writer, but writing is central to my creative process.

I’m not a dancer or a performer, but movement and dance are part of my art.

Labels never define us.

Running away

Thoughts scattered, as crumbs on the table. Forgotten there by chance or with intent.
When I was young, I was often overwhelmed by the opinion of others. My self-esteem, too fragile and precarious, often was under the weight of those small words.
Today I can’t accept them and when I perceive of negativity, I suffer but I run away. Distant and wounded.

So tired

I’m so tired of being here.

Far away

No, I haven’t learned yet that negative and pessimistic people have to stay out of my life, light-years far away. I have not yet learned that the people who judge you are slimy, they make you talk by making you believe that they are the ones to open up and instead they are lurking there to take advantage to throw all their dissatisfaction and frustration at you. I can’t stand anyone who tells me how to think, how to act, who to be. And I still stupid believe it, naive as always. I am not angry because I am interested in this specific person, I am angry because even today I am not able to understand and defend myself from these people and their negative energy.

Cadency of a drop

Cadency of a drop is something that I have already had in my mind. A project where I merged the arts that I love, drawing, dancing, filming and writing. It’s not perfect, it was not born to be perfect. It’s a sperimental project (it’s right: I wrote sperimental and not amatorial) that for sure will not win at Cannes, but it was not born to be this kind of film.

The concept was born some years ago and the illustrations were created during the production, but the studies of the graphic was alredy built. The choreography is improvisation and not classical ballet, then don’t expect the perfection, the movement is dirty: drops haven’t a perfect path.

I’m not trying to justify something, but it has to be clearwhat was the aim of the project, and why I have created it.
The project was created in 10 days, everything in 10 days. My professional friend Annalisa Cosentino (@_digitaltwilight_ Twilight) was the best director I could have, she understood the project, the purpose, the difficulties, the art direction and the feelings.

Now you could understand the kind of artist I am. I can’t live without merging all my arts, all my life. This is what I mean when I say that I can’t see the world without a synestesic point of view.
I can do a perfect art direction in a project, just this with only one kind of art, but if you need a more complicated project, something different, this is what I am. What I am always been.

About art and countries

In Italy it should be remembered more often that we have centuries of art behind us. Instead there are those who, with just 100 years of progress behind them, feel superior.

Around

Discover that your instinct was right is not a great consolation

Honesty

There is just one thing I can’t forgive: lies.
And lies always come up, first or later.

Fake

What I more dislike in this global situation is who is trying to earn from desperation of people.

Help others is another thing.

Me

I don’t give up, even if I have to starve under the bridge.